外贸邮件怎么写？

外贸邮件除了要简洁明了，条理清晰，主旨明确。

通常一篇完整的商务邮件包含以下几个部分：称呼，开篇，正文，结束语，礼貌问候。

Salutation——称呼

开头的称呼大多数人都不会太注意，然而细节有时可以决定成败。在西方国家，比如已婚女性和未婚女性所使用的表达就不一样，因此在给女性客户发邮件的时候请务必了解清楚。

用dear作为邮件的开头肯定是没有问题的，但是很多小伙伴却忘了在后面写上人名，电子邮件dear的后面一定要有“人”。因为翻译的原因，很多人都认为“dear”是一个关系很亲密的称呼，但是在外国人眼里这个词其实是很正式的，就像我们写信的时候写的“尊敬的”、“敬爱的”等等。

所以在写邮件的时候“dear”用在比较正式的场合，表示一种对他人的尊敬，后面可以加上名字或者姓氏。

如果是给不知道名字的人或者是在写一封普通的邮件，可以在开头选择“Greetings”、“Hithere”。但在写邮件的时候千万别再使用DearSir和DearMadam，这种说法过于老套并且很正式，给人一种你不必用心查找对方的名字的感觉，有点冒犯。还有“Towhomitmayconcern”也不要用。

我们通常用的表达如下：

DearMr./Ms.Smith（具体某人）

DearProf.（教授）/Dr.（博士）+姓（头衔，职位）

Starting——开篇

对大多数商务邮件的开篇而言，我们都可以通过提及与客户之前的接触来表示友好的问候。

首先可以提及下你跟客户的“交情”并做出感谢。比如感谢客户跟你在哪里见过面、吃过饭、拜访过公司、展会上聊天或者通过电话，谈论过什么内容等等。如果并没有的话，那么就感谢对方的来信。（甚至没有及时回复对方的时候也表示感谢让其等了很久）

通常我们会用这样的表达：

1.Thankyouforyour(kind)letterofJanuary15th.

感谢您在1月15日的来信。

2.Itwasapleasuremeetingyouattheconferencethismonth.

很高兴在本月的会议上认识您。

3.Idoappreciateyourpatienceinwaitingforaresponse.

感谢您耐心等待我的回复。

4.Thankyouforcontactingus.

感谢您联系我们。

5.ItwasapleasuremeetingyouinShanghailastmonth.

上个月在上海见到您很高兴。

6.IenjoyedhavinglunchwithyoulastweekinNewYork.

上周在纽约与您共进午餐很愉快。

7.Withreferencetoourtelephoneconversationyesterday...

我们昨天的电话交谈关于......

8.Inreplytoyourrequest...

回应您的要求......

9.IwouldjustliketoconfirmthemainpointswediscussedonFriday.

我想确认我们在周五讨论的要点。

在简单寒暄之后，我们就可以直接点明写信目的。此处请注意，在表达意图的时候也要尽可能的简洁明了。不然会让客户没有兴趣继续读下去。

Statethemainpoint——点名主旨

这一部分作为邮件的重点，需要向客户表述你的主要诉求。比如你写邮件是为了请求客户帮忙、提供报价，询问客户问题、或者回应客户需求，提供证明材料等。通常我们会用到这样的表达：

1.Wearewritingtoinformyouthat.../toconfirm.../torequest.../toenquireabout...

我们写信是为了通知/确认/请求/询问……

2.Irecentlyread/heardabout...andwouldliketoknow...

我们最近听说......因此想要知道...…

3.Iamcontactingyouforthefollowingreason...

此次联系您主要是为了......

4.We'dliketoinviteyoutoameetingonMay15th.

我们想要邀请您参加5月15日的会议。

需要注意的是，在做这部分表述的时候，我们通常可以使用以下短语：

Makingarequest请求帮忙

1.Wewouldappreciateitifyouwould…

如果您愿意......我们将不胜感激。

2.Itwouldbehelpfulifyoucouldsendus...

如果您可以给我们发送......将会很有帮助。

3.Iwouldappreciateyourimmediateattentiontothismatter.

感谢您对此事的关注。

4.Couldyoupossiblytellus/letushave...

你能告诉我们......吗？

5.Pleaseletmeknowwhatactionyouproposetotake.

您能告诉我下一步计划是什么吗？

Offeringhelp提供帮助

1.Wouldyoulikeusto...?

您希望我们......吗？

2.Wearequitewillingto...

我们相当乐意......

Givinggoodnews通知好的消息

1.Wearepleasedtoannouncethat.../toinformyouthat.../tolearnthat...

我们很开心（很高兴）的告知（宣布/通知/了解）.....

Givingbadnews通知不好的消息

1.I'mafraiditwouldnotbepossibleto...

我恐怕…...不能…...

2.Aftercarefulconsiderationwehavedecided(not)to...

经过深思熟虑后，我们决定…...

3.Unfortunatelywecannot/weareunableto...

不幸的是，我们没法/不能…...

4.Pleasenotethatthegoodsweorderedon(date)havenotyetarrived.

抱歉货没法如期抵达。

Complaining表达不满

1.Iamwritingtoexpressmydissatisfactionwith...

我对......感到很不满意。

Closing——结束语

最后一段通常我们会客气的寒暄一下，写上对客户的期待（期待对方的回复/给出意见反馈等）。通常我们会用这样的表达：

1.Pleaseacceptourthanksforthetroubleyouhavetaken.

有劳贵方，不胜感激。

2.Wetenderyouoursincerethanksforyourgeneroustreatmentofusinthisaffair.

对您在此事中的慷慨之举，我们深表感谢。

3.Weshouldbegratefulforyourtrialorder.

如您试订货，我们将不胜感激。

4.Weshouldbegratefulforyourfurnishingusdetailsofyourrequirements.

如果能收到您的具体需求，我们会非常开心。

5.Wearegreatlyobligedforyourbulkorderjustreceived.

收到贵方大宗订货，我们不胜感激。

6.Ifthereisanythingwecandotohelpyou,weshallbemorethanpleasedtodoso.

贵公司若有所需求，我公司定尽力效劳。

7.Wewillsparenoeffortsinendeavoringtobeofservicetoyou.

我们将不遗余力的为您效劳。

8.Lookingforwardtoyourreply.

期待您的回信。

Ending——问候

邮件的最后我们通常会落上对客户诚挚的问候，可用的表达很多。比如：

Yourssincerely/Yourstruly/Sincerely/

Thankyou/Bestwishes/Warmregards/

Allthebest/Bestofluck

外贸产品推广邮件怎么写？先谢谢了

a、简单：语言要简炼，不要罗罗嗦嗦，言之无物。要知道，很多国外商人的耐心是很差的，你浪费他的时间就等于在谋财害命。千万不要小看处理电子邮件的艺术，我告诉你，很多外贸业务员其实都不懂如何写一封好的电子邮件。其中的关键就在于你能否很好的把握买家询盘的真正意图，从而给他他最需要的最有针对性的答复。

b、可信：简单并不是要你省略最基本的礼仪，我相信任何一个人都不喜欢不礼貌的回复。和买家开始联系时还要注意，在电子邮件的后面，一定要附上你详细的联系方式，包括你的姓名、职位、公司名、电话、传真、E-mail地址、网址和公司地址等信息内容，给对方一个很正规的印象。有些厂商答复时常常丢三落四，很容易给人留下不良印象。

c、恰当：恰当其实是最不容易的！这里面不仅包含了前二个因素，更重要的，还需要专业。

（1）买家总希望和精通产品的人打交道，如果你在回复询盘时错误百出，一看就是外行，买家会认为你不是真正的生产厂家，或者对产品并不熟悉，很可能就一去不回。所以回复时一定要详细注明产品的规格、包装方式、功用、报价等资料。

（2）充分利用畅想外贸管理软件中电子邮件传递图片的优势，这样更能说明问题，同时也可以降低成本。

（3）发出邮件之前，要仔细的检查一下，有无拼写或语法错误，尽量把可能给别人的不良印象减到最小。

（4）报价要斟酌，不要留下太大的压价余地，否则会让买家产生怀疑。而且，要细分客户，也就是说根据客户所在不同的国家、地区给出不同的报价。比如欧美客户和南美、中东的客户大多数会在产品档次上要求不同，如果你给南美、中东的客户报欧美市场的价格，很可能会把对方吓跑。

d、快速：买家总希望尽快地得到回复，特别是互联网介入了国际贸易，很多国外买家更乐意应用这种方式，他们应用这种方式更多的原因是低成本和高效率。如果对客户的查询回复太迟，不仅会失去商机，而且会使对方对你的效率及能力产生怀疑。即使是不能立即回复的问题，也应该在内部商议后给予明确答复，切忌盲目应承，往往起反作用。

要不断的细致跟踪曾向你发过查询的客户；这一点非常重要！很多人往往觉得网上信息多、成交少，或者没有成交，就失去了信心，并对收到的查询不再重视，这是非常狭隘和愚蠢的做法。换位思考，换了你是买家，你会第一次就给一个你不了解的供应商下定单吗？更何况现在的市场基本都是买方市场，买家不管是通过电子商务还是传统商务手段，轻而易举就能获得无数供应商。所以，千万不要轻视买家的任何查询！

外贸中的邮件，怎么样写好外贸邮件？

首先写外贸邮件必须先学好外贸函电课本，熟悉外贸专业术语和缩略语，其次邮件的内容应该符合外贸专业格式，内容应该简明扼要，不要长篇大论，能够使用一个词说明的问题，绝对不要使用两个，因为你使用的词汇越多，岀错的几率越高，而且太罗嗦，容易引起对方的反感。 报价邮件和开发客户的邮件最好有产品照片和价格，以及付款方式等内容，不需要过多的文字描述，长度最好不要超过一个电脑屏幕。

外贸邮件主题怎么写？外贸邮件主题怎么写?

要简单。直接说你们公司是做什么的。。公司有什么样的规模就可以。如果客户有这个需求，他会回复给你的。再就是过一个月左右再跟他写一封邮件询问下。如果再没有回复，就不要再发了。估计你们的产品不是他所需要的。

外贸邮件范文？

1. 向顾客推销商品

Dear Sir: May 1, 2001

Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.

Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

2. 提出询价

Dear Sir: Jun.1, 2001

We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..

Truly

3. 迅速提供报价

Dear Sir: June 4, 2001

Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.

交易的契机

4. 如何讨价还价

Dear Sir: June 8, 2001

We have received your price lists and have studied it carefully. However, the price level in your quotation is toohigh for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.

Yours truly

5-1 同意进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.

Sincerely

5-2 拒绝进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.

Truly

6. 正式提出订单

Dear Sir: June 15, 2001

We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.

Truly

7. 确认订单

Dear Sir: June 20, 2001

Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.

Sincerely

8. 请求开立信用证

Gentlemen: June 18, 2001

Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.

Sincerely

9. 通知已开立信用证

Dear Sir: June 24, 2001

Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.

Sincerely

10. 请求信用证延期

Dear Sir： Sep. 1, 2001

We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.

Sincerely

11. 同意更改信用证

Gentlemen: Sept. 5, 2001

We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.

Sincerely在各个外贸相关的论坛里边，都会有众多的文章或是帖子阐述如何提业务开发信件的回复率。很多的话题都是在围绕着如何写好邮件内容，如何让邮件的内容吸引住国外客户的眼球，在各位前辈的文章里学到了不少，也让自己少走了弯路。大家都忽略了一个很重要的问题---国外客户信息的真实度。诚然，潜在客户邮件地址的获得，简洁却又一针见血的邮件等都是赢得客户回复的必要条件。这里在客户真实联系信息获得与筛选上有些浅见，一同分享。 前天我有一位做外贸的朋友跟我聊，他们是做农产品出口的，他进入这家公司以来一直都没有拿到定单。近日老板催的又紧，他就通过采购网，b2b等途径找到了几百个邮件地址，也发送几百封邮件，但结果是除了退信，竟然没有得到一封回信。同时，我也发出去了20封邮件，收到5个客户的回复，其中有3个已经谈定寄送样品事宜，只等最终确认。在这里，我并不是做简单的数字比较，而是想告诉大家，看似一样的过程，结果怎是大相径庭呢？ 没有窍门，重在信息的获得与筛选。我个人是通过使用美国海关提单数据，首先我能确定的是这些客户是真实有效的；再者我可以确定他是购买我们相关产品的（数据按产品英文名字检索的）；其次，因为这个数据里边有交易量，我能确定出来这个采购商的大小，是否和我们的生产能力相匹配。从这个渠道获得一个真实的客户消息（公司名字），然后我都会通过以下几个搜索引擎了解客户更详细的产品信息，联系信息，市场信信息：外贸开发信模板一：

Hi Sir/Madam,

Glad to hear that you’re on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requirements.

Should you have any questions,call me,let’s talk details.

Best regards!

Leon

外贸开发信模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:………….if you want to know more about our product.By the way,free sample are available.

Thank you in advance!

Best regards！

Company name:

Tel:…….

Fax:…….

MSN:……….

Skype:………..

外贸开发信模板三：

Subject:XX(products name)you need/XX factory/xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx.that you are in the market for XXXX.We would like to take this opportunity to introduce our company and products,with the hope that we may work together in future.

This is(Name)from(Company Name)which is specializing in(Products Name)for many years.According to your information posted on xxxx,we’d like to introduce this item for you,and its future have XXXXXXXXXXX(products information)…..

If you want to see more items,pls visit our website Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name(position)

company date….(NAME,ADDRESS,WEBSITE,MAIL,TEL AND FAX ETC.)

外贸开发信模板四：

Hey guy,

XYZ trading here,exporting LANTERNS with good quality and low price in US.

Call me,let’s talk details.

Rgds,

Rick

Cell phone:***

外贸开发信模板五：

Dear Mr.Mound Klamath,

Glad to get your contact info from India mart!

We supply homogenizers and ice cream freezing machine with good quality and very competitive price.Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly.Thank you!

Best regards,

Mandy

******Co.,Ltd.

Add:***

Tel:***

Fax:***

Mail:***

Web:***

外贸开发信模板六：

To:Purchase Manager

Re:Supplier of Deep Groove ball bearing

April 29,2010

Dear Sirs,

It is glad to write to you with keen hope to open a business relationship with you.I obtained your company name and email address from the Internet.

Ningbo Fenghai Bearing Co.,Ltd.is a factory specialized in Deep Groove ball bearing.Our products had adopted ISO9001:2000 Quality System Authorities.

For more information,we would like to let you know our company web site as below.

Hope to hear good news from you.

Sincerely Yours,

Export Manager

Ningbo Co.,Ltd.

TEL:

FAX:

Email:

Website

外贸开发信模板七：

Hi,purchasing manager.

Good day!

We are XXXX supplier,and we have researched&designed some new product.

If you are interested in,I’ll send you our catalogue.

Thanks for your valuable time.

Regards.

Yours,

XXX(Ms)

company name

Website:www

ADD:XXXXXX

TEL:+86 XXXXX

FAX:+86 XXXXX

外贸开发信模板八：

Hi Kelvin,

Glad to hear that you’re on the market for flashlight and other promotional items.

This is C from***Ltd in China.We specialized in flashlights and premiums for 10 years,with the customers of Coca-Cola,Craft,Pepsi,etc.,and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now,if it’s suitable for Europe.

FREE SAMPLES can be sent on request.Call me,let’s talk more!

Thanks and best regards,

***Ltd

Tel:***

Fax:***

Mail:***

外贸开发信模板九：

Hi Chris,

Glad to hear that you are on the market for stainless steel spinning parts.

We,xxx Co.Ltd,is professional in precision machining for nearly 10 years,covering high precision machining parts,casting parts,metal parts,etc.Hope to establish business relationship with you!

Should you want know more about our company,pls visit Any comments,that’ll be appreciated!Thanks.

Best regards,

Xxxx

xxx Co.,Ltd.

TEL:

FAX:

Email:

外贸开发信模板十：

Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

-High quality thickness planer

-Bench planer

-Combined planer&thicknesser

-Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!

My contact details are below,and I would be glad to hear from you.

Kind regards,

Kevin Zhu

Sales Executive这些邮件范文，太像钓鱼邮件了，能靠这种邮件找到外商客户，舅服你。

外贸中给老客户降价要怎么写邮件

你是因为什么原因降价就怎么写啊。

比如，原材料下调。

Dear Sir，

Glad to tell you a good news that we could reduce the price quoted XXX (报价日期) you because the raw material factory told us their cost descended 3% .

Hereby our company could give you the best special offer at XXX (价格) for our longterm business cooperation.

Thanks very much in advance and hope to get your order soon.

Best regards,

XXX尊敬的客户，平安夜的每一朵雪花飘下，每一个烟花燃起，每一秒时间流动，没一份思念传送，都代表着我们公司想要送给您的每一个祝福，祝您平安夜快乐，圣诞更快乐！